SQM Group’s Privacy Policy


Effective Date: 08/10/2017

If you have taken an SQM survey, thank you for your feedback. SQM’s clients use your feedback to improve your customer experience when contacting their company. We will never disclose, sell or trade your information for any reason.

This privacy policy covers and describes how Service Quality Measurement Group (“SQM Group”) collects, uses and discloses information we collect about

(i)    SQM Group’s clients (“Clients”),
(ii)    Client’s customers (“Customers”) and,
(iii)    Visitors to sqmgroup.com (“Website Visitors”).

If you have questions or complaints regarding our privacy policy or practices, please contact our Privacy and Security department at privacy@sqmgroup.com.


Clients, Customers, and Website Visitors can choose to opt-out of any of our communications.

  • Telephone/Email surveys – you may opt-out through the opt-out mechanism provided in the survey or by entering your contact information at https://www.sqmgroup.com/about-us/do-not-contact
  • Newsletters/Marketing Emails - you may choose to stop these emails by following the unsubscribe instructions included in the emails or you can contact us at unsubscribe@sqmgroup.com
  • If you are a Customer and would no longer like to be contacted by Clients, please contact the Client directly.

Customer Information

SQM Group considers your privacy to be of the highest importance. SQM Group adheres to the Code of Conduct and Good Practices as outlined by the Council of American Survey Research Organizations (CASRO) Code of Standards and Ethics for Survey Research. SQM Group has high standards of professional competence and ethical conduct and all employees are required to complete a background screening and security check prior to employment with SQM Group.

The use of information collected through our services shall be limited to the purpose of providing the service for which Clients have engaged SQM Group. We collect information under the direction of Clients, and have no direct relationship with Customers whose personal data it processes. SQM Group is committed to protecting the privacy of both Clients and Customers.

Our policies are constructed around the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Health Insurance Portability and Accountability Act (HIPAA). SQM Group will not sell, trade, or otherwise disclose Customer information for any reason. We will never use Customer information to attempt to solicit products or services. We only collect personal information that is needed to carry out our business and we limit unnecessary or inappropriate access to your personal information.

If you complete a survey with SQM Group, we will use your information to help our clients serve you better. Survey results along with personally identifiable information (PII) will be disclosed only to authorized individuals at the company indicated at the beginning of the survey. Any protected health information (PHI), as defined by HIPAA (45 CFR 160 and 164), disclosed to us during a survey is removed from audio recordings and transcriptions of the survey and are not disclosed except as required under HIPAA. As it is not necessary to our business, we make every effort to not store any PHI in any form.

  • Examples of PII that may be collected are name, telephone number, account number
  • Examples of PHI that is not being collected are diagnoses, treatment, or payment information

When a customer completes a survey and requests that their personally identifiable information be kept anonymous, SQM Group will honor that request. A customer that requests not to be surveyed will be placed on our do not contact list within 24 hours of their request.

Individual rights

Access: You have the right to access and amend your personal information. Customers who seek access, or who seek to correct, amend, or delete inaccurate data should direct his/her query to the Client. Please note that if you request copies of your personal information, we may charge you a reasonable, cost-based fee. If Clients request SQM Group to remove the data, we will respond to their request within 30 business days.

Disclosure accounting: You have the right to request an accounting of disclosures of your personal information made by SQM Group. For example, a list of our clients and surveys you have completed for them. Please send a written request to our Privacy and Security Officer, Glen Mah at the contact information provided at the end of this notice.

Service providers, sub-processors/onward transfer

SQM Group may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the provisions in this policy regarding notice and choice and the service agreements with our clients.

Data retention

SQM Group will retain personal data we process on behalf of Clients for as long as needed to provide services to our Client. SQM Group will retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Clients and Website Visitor Information

We share Client information with other clients only with prior written approval. If SQM Group is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Cookies and other tracking technologies

Please note that by using this site, you consent to the use of the cookies described below.

We may use cookies to track your preferences or to collect general usage and volume statistical information that does not include personal information. We do not honor Do Not Track (DNT) requests at this time.

Our third-party service providers use cookies to provide website analytics. The use of cookies by our service providers is not covered by our privacy policy.  We do not have access or control over these cookies.


Our website includes social media features, such as the Facebook “Like” button and widgets, such as the “Share” button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

Data retention

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.  If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at customer.service@sqmgroup.com.

Client testimonials

We post customer testimonials/comments/reviews on our website which may contain personally identifiable information.  We do obtain the customer's consent via email prior to posting the testimonial to post their name along with their testimonial. To request removal of your personal information from testimonials or comments, please contact us at customer.service@sqmgroup.com.

Website surveys

If you participate in the website survey at sqmgroup.com, we will request certain personally identifiable information from you. Participation in these surveys is completely voluntary and you have the choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip/postal code).  

Links to other websites

Our site includes links to other websites whose privacy practices may differ from those of SQM Group. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.


SQM Group follows generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. If you have any questions about the security of our systems, you can contact us at customer.service@sqmgroup.com.

Sensitive information is encrypted during the transmission of that information using secure socket layer technology (SSL). All of SQM Group’s servers are regularly tested for penetration vulnerabilities.

Notification of privacy policy changes

We may update this privacy policy to reflect changes to our information practices. If we make any material changes in how we use personal information we will notify Clients by email or through a notice on this site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Questions and complaints

If you want more information, have questions, concerns, or believe we have violated your privacy rights, please contact us using the information below. We support your right to protect the privacy of your personal information.

SQM Group Privacy and Security Officer
301 – 3126 31st Avenue,
Vernon, BC V1T 2H1, Vernon, BC, Canada