SQM Group - Call Center QA Specialist

Auto QA/CX Analytics Solution

SQM is a call center quality assurance specialist that helps companies achieve higher customer satisfaction, employee satisfaction, first call resolution, and lower operating cost performance.

 QA Demo

AUTO QUALITY ASSURANCE PROCESS

(Click on the icon to see more information)

Customer-Centric Auto QA

Our Auto QA service utilizes AI to evaluate every interaction based on how a customer would rate it, measuring resolution, empathy, professionalism, and overall satisfaction with the experience. It mirrors the customer’s perspective to deliver quality insights that align closely with actual satisfaction. Call compliance is measured using industry standards.

Auto QA for Phone Calls

Automatically evaluates 100% of phone interactions using AI to measure agent performance, customer experience, and compliance. Delivers real-time insights on call resolution, empathy, script adherence, and predictive CSAT—without the need for manual reviews.

Auto QA for Chatbot or Live Chat

Automatically evaluates 100% of chatbots or live chat interactions to assess agent performance, response accuracy, professionalism, and resolution effectiveness. AI-driven scoring identifies coaching opportunities and compliance risks and predicts customer satisfaction—without the need for manual reviews.

Auto QA for Emails

Uses AI to automatically evaluate 100% of customer emails for tone, clarity, accuracy, compliance, and predict CSAT. Scores every interaction against our QA standards and provides real-time insights to improve agent performance and customer satisfaction—without the need for manual reviews.

Contact Center Agent

To assess agent QA performance for customer experience delivery and call compliance adherence, we utilize an auto QA approach that is based on GenAI and SQM’s proprietary auto QA model, which determines QA scores and predicts customer satisfaction for up to 100% of calls handled by the agent.

Automated QA Workflows

QA workflows involve interactions between systems, platforms, and customer-facing channels. External QA workflows automatically pull and evaluate interaction data (voice, chat, email) from your contact center platforms (e.g., Genesys, NICE, Verint, Salesforce), then score it using AI-based algorithms that assess resolution, empathy, compliance, and predict CSAT. We have partnered with Mulesoft to assist us in providing automated QA workflows.

Call Recording Transcriptions

SQM’s in-house speech recognition technology is designed for contact center environments, enabling high-accuracy transcription, diarization, and redaction of call recordings to determine accurate QA scores and helps predict CSAT scores with up to 95% accuracy.

Up to 100% Auto QA Scoring

Our auto QA solution automatically evaluates interactions using AI across voice, chat, and email contact channels. Unlike manual QA sampling, which typically reviews less than 2% of interactions, our QA system can score 100% of interactions (or a selected percentage) based on standardized and customized QA rubrics, as well as the use of GenAI.

Agent Self-Coaching Service

The Agent Self-Coaching service empowers frontline agents to improve their performance by providing them with direct access to their own Auto QA scores, call recordings, and GenAI-generated personalized feedback improvement suggestions to enhance their CSAT. There is less reliance on supervisor coaching.

CX/Compliance Benchmarks & CSAT Predictions

SQM’s platform provides powerful CX and compliance benchmarks, alongside AI-driven CSAT predictions, to help organizations improve customer satisfaction and adherence to call compliance. Your contact center can benchmark its CSAT, CX, and compliance metrics against those of other industries and world-class CX-performing companies.

QA Root Cause Analysis

QA Root Cause Analysis identifies the underlying reasons behind poor quality scores, customer dissatisfaction, or compliance issues in contact center interactions. By analyzing patterns across Auto QA data, such as failed resolution, low empathy, or missed disclosures, contact centers can move beyond surface-level symptoms to uncover systemic problems.

Agent QA-CX Recognition

The Agent QA-CX Recognition program rewards frontline agents for delivering an exceptional customer experience based on Auto QA scoring and predictive CSAT results. Using near real-time data, high-performing agents receive financial recognition tied to measurable CX excellence, including metrics such as QA score, CSAT, call resolution, and compliance.

Customer Contact Service Channel Contact Service Channel Contact Service Channel Agent Integration Post Interaction Speech-to-Text/GenAI Post Interaction Speech-to-Text/GenAI Post Interaction GenAI Post Interaction GenAI Analysis Recognition Analysis Recognition

For Call Centers

#1 Ranked QA Tool on
G2 for User CSAT

Auto QA Demo Video Request

4.6 a gold star a gold star a gold star a gold star a gold star
Stars on G2 for SQM Auto QA Tool Reviews

What differentiates automated QA from competitors?


  • Predict customer satisfaction (CSAT) for every call with up to 95% prediction accuracy using Predicted QA CSAT™. SQM’s Post-call CSAT prediction QA model is a game-changer!

  • Benchmark your QA performance and Predicted QA CSAT™ against top-performing call centers. With 100% call analysis, our automated QA/CX solution provides deep insights to drive continuous CX improvement.

  • Optimize agent performance with self-coaching, self-training, targeted CX improvement opportunities, and real-time financial recognition—all designed to monitor, motivate, and manage agents for exceptional CSAT success.

The Business Case for Auto QA/CX Analytics Solution

Our Auto QA/CX analytics tool delivers a financial ROI of up to 600% while achieving higher CSAT and FCR and lowering operational costs.

Case studies show that implementing QA/CX analytics solution has helped businesses:

personalized agent dashboard

Personalized Agent Dashboards

Customizable Dashboards allow you to customize KPIs, metrics, agent dashboards, reports, data filters, access levels, and real-time notifications to meet your needs.

Personalized Agent Dashboards for Customer satisfaction and mySQM™ QA Score tracking, benchmarking, and ranking data are captured and reported in real-time through mySQM™ QA software.

quality assurance dashboard

Post-Call Customer Satisfaction Prediction QA Model: A Game-Changer

Proprietary Post-Call Customer Satisfaction Prediction QA Model Based on GenAI and Statistical Relationship Analysis to Predict Agent CSAT Score Derived from a QA Evaluation.

CSAT Prediction QA Model

quality assurance dashboard

Quality Assurance Evaluation Methods

Automated call center QA uses software and artificial intelligence (AI) to analyze and evaluate up to 100% of customer interactions. SQM offers an auto QA solution that benchmarks QA and CSAT Scores.

Manual call center QA involves human evaluators, often quality assurance evaluators or supervisors, who listen to recorded calls or monitor live interactions to assess agent performance against your predefined criteria. SQM offers a manual QA solution or a blend of the two methods.

quality assurance dashboard

Auto & Manual QA Scoring

mySQM™ QA uses auto-scoring to determine QA and predict customer satisfaction benchmarkable scores for 100% of evaluated calls.

mySQM™ QA uses automated and manual call center QA methods to capture, analyze, and report on call quality for:

  1. Customer service,
  2. Call compliance, and
  3. Meta data

The CX sentiment, compliance, meta, and benchmark data insights help transform your QA program to provide great CX, lower costs, protect the business, and predict CSAT.

personalized agent dashboard

Quality Assurance Scorecard Form

QA Scorecards use standardized and customizable evaluation forms to score interactions based on customer service and call compliance metrics. QA scorecard form uses automated and manual methods.

Scorecard Forms are easy to set up. The form provides 10 rating scale options, weighting of metrics, category tiers, a customizable layout, and notification for agent excellent and unacceptable QA scores.

quality assurance dashboard

Quality Assurance Agent Rankings

Ranking agents based on QA scores offers a clear view of individual performance. This transparency helps identify top performers and those needing improvement, creating a merit-based environment that can motivate agents to perform better.

By consistently reporting and acting on QA rankings, call centers can create a culture of continuous improvement, ultimately driving better performance and customer outcomes.

Personalized Intelligence™ Features Overview

Rewards and Recognition Rewards & Recognition

Agents are recognized for delivering great customer service by receiving award points. The award points are based on an agent's customer service performance (e.g., CSAT and QA), using QA evaluations captured in the mySQM™ QA tool and converted to dollars that can be redeemed at most retailers using an SQM debit card.

CX Benchmarking and Ranking CX Benchmarking and Ranking

Predicted QA CSAT and QA score benchmarking and ranking data at the agent level is captured and reported in real-time through mySQM™ QA analytics solution. As a result, many agents improve their FCR and CSAT performance by up to 10% when they start benchmarking and ranking agent performance.

CX Benchmarking and Ranking Agent Self-Coaching

Agent coaching has never been easier or more effective due to AI insights that help agents self-coach to deliver great CSAT and QA performance. Our mySQM™ QA tool uses post-call surveys and QA evaluation insights to provide individualized coaching opportunities.

Agent Self Training Agent Self-Training

With the help of AI, agent self-CX soft skills training is delivered through our mySQM™ QA solution. Agents independently enhance their CX skills by using quizzes and role-playing.

my.SQM™ Auto QA ROI Calculator

Discover Your Savings in Minutes

Automate QA to Improve CSAT and Reduce Costs to Score

my.SQM™ automated QA tool can lead to an ROI of up to 600%, improve customer satisfaction scores, and reduce repeat calls by up to 10%.

Increased Efficiency: Call centers with effective QA practices achieve a 5-15% higher FCR rate, resulting in fewer callbacks and, on average, operational savings of $286,000 for every 1% improvement in FCR. With every 1% improvement in FCR, customer satisfaction rates improve 1%.