Call Center Awards
Using the Voice of the Customer to Benchmark, Track, Consult and Recognize Performance to Improve First Call Resolution and Customer
Call Center World Class Certification Recipient Registry

Canadian Tire Financial Services (CRCC)

Call Center World Class Certification for 2009

Canadian Tire Financial Services (CRCC)

Call Center World Class Certification for 2009 - Canadian Tire Financial Services (CRCC)

Canadian Tire Financial Services (CRCC)


Company Description

Founded in 1922, Canadian Tire Corporation is a growing network of interrelated businesses with more than 1,180 general merchandise and apparel retail stores and gas stations, as well as a major financial services provider and a federally chartered bank. With a top-60 listing on the Toronto Stock Exchange, the company has market capitalization of over $4.5 billion, near-universal brand awareness and is one of Canada’s most trusted companies.

Call Center Description

  • Call centers are open 24/7/365 days a year
  • 2 call centers
  • Located in Welland, St. Catherine’s, Ontario
  • Call center seats total approximately 250
  • Serves the needs of its Canadian Tire MasterCard customers (5 million)

SQM 2009 Awards

  • Call Center World Class Call Certification

SQM 2008 and Prior Awards

  • CSR Finalist for CSR of the Year (2008) (Suzanne Laurin)
  • World Class Customer Satisfaction (2007 – 2004, 2002)
  • Highest Call Center Industry Employee Satisfaction (2007, 2002)
  • Highest Employee Satisfaction by Industry – Financial (2007 – 2004)
  • Call Center of the Year (2006 – 2004)
  • World Class Employee Satisfaction (2006 – 2004)
  • Highest Customer Satisfaction by Industry – Financial (2005)
  • Most Improved Employee Satisfaction (2004)